Freelance writer. Content marketer. I help B2B and B2C brands and publishers share stories and reshape how people experience life. Specialties: horticulture, garden, CEA, agriculture, cannabis, hemp
How to Make Natural Plant Dyes From Your Garden
Now that you have your own slice of earth for homegrown flowers, vegetables and berries, the sky's the limit on what you can do. Fresh-cut bouquets, pollinator parties and yard-to-table culinary adventures are awesome, but why stop there?
How to Grow Your Own Wildflower Meadow
B2C content for Pennington brands. Who said meadows have to be huge? Get ready for swaying wildflowers and pollinators galore.
How to Plan and Plant the Perfect Front Yard Garden
B2C content for Pennington brands. Can your friends tell which house is yours before they ever see your house number? If your answer isn't yes, it's time for something fresh.
One more dream: Ted Lare Design Build + Garden Center
B2B Cover Story: A lot of people think of Central Iowa and never get past soybeans and corn. But for those who know the peaceful countryside just south of Des Moines — the Midwest’s fastest-growing metro area — thoughts run instead to an award-winning destination garden center and luxuriant, high-end landscape design, thanks to Ted Lare Design Build + Garden Center.
Q&A with Paul Brentlinger, CEO of CropKing
B2B feature: As CEO of CropKing, Paul Brentlinger heads a company that helped pioneer controlled environment agriculture. He grew up in an environment where CEA and hydroponics were the norm — when much of the world had never heard of them yet. As a result, his perspective on the CEA industry’s past, present and future is deeply and uniquely informed.
How to Design and Plant Water-Conscious Gardens
B2C content for Pennington's Rejuvenate brand. Regardless of your yard or garden size, water-conscious choices can help leave the Earth better off than before you came along.
Fertilizer Labels: What N-P-K Numbers Mean
B2C content for Central Garden & Pet's Pennington brands. Plants are a lot like people when it comes to living their best life. Good nutrition counts.
How to Start a Garden
B2C content for Central Garden & Pet brands. There's nothing like watching a tiny sprout become a flower — or serving homegrown vegetables from your own yard.
5 Ways Sustainable Agriculture is Changing the Business of Food
2022 B2B feature for Bank of the West's Webby Award-winning Means & Matters.
Sustainable Lawn Alternatives
B2C content for Pennington's Rejuvenate brand. Ready to abandon the clean, green square and create a yard that celebrates your unique point of view?
Creating a Songbird Garden with Native Plants
With thoughtful planning and simple care, you can create a native plant oasis that keeps songbirds singing and coming back for more.
Lessons From the Last Frontier
B2B Cover Story: Alaskan father-and-son team Lloyd and Aaron Stiassny prioritized retail and relationships with growers while establishing their vertically integrated cannabis company Uncle Herb's.
How to Grow Lettuce
B2C content for Central Garden & Pet brands. Whether you're a garden virtuoso or a total newbie, lettuce is one of the easiest crops you can grow.
Sustainable aspirations: How CEA is responding to demands for sustainability
Recent years have heightened consumer awareness and demand for sustainability from brands. With expanded options in CEA-grown produce, consumer buying decisions increasingly rely on packaging and point-of-sale impact. But for growers and packers who strive for sustainability, the decisions surrounding sustainable packaging are complex — from trends in materials and marketing to food safety, shelf life and plain old economics.
How to Feed and Care for Roses
B2C content for Central Garden & Pet's Pennington brands. Beauty, nostalgia, romance: Roses have it all. They're the total package when it comes to garden flowers.